As Lead Designer and Illustrator, I created an engaging, inclusive social media campaign centered around Mat Man®, a beloved educational character from Learning Without Tears. This holiday-themed campaign aimed to celebrate diversity and connection during the winter season—spanning holidays like Christmas, Hanukkah, Kwanzaa, and embracing universal themes like peace on earth and joyful winter fun.
My goal was to ensure that every child could see themselves reflected in the creative, regardless of background or cultural traditions.
This campaign was honored with a 2022 GDUSA American Digital Design Award for its excellence in inclusive illustration, digital storytelling, and seasonal engagement.